We were pleased to have our largest speaker line up this year with a number of global providers in attendance, making this our largest event ever – feedback from this year’s audience praised the quality and informativeness of content and the extensive networking opportunities. With over 325 delegates from over 100 Cloud Communications businesses, there’s no other event where the breadth and depth of our industry comes together to learn about current trends and issues, how to tackle them and how to prepare for the future.
The range of subject matter and coverage of speakers did not disappoint, covering topics from the state of the market to future technologies. Our panel sessions on the changing Cloud Communications market looked at how the vendor landscape has evolved over the last year, with the acquisition of Broadsoft by Cisco, and Ribbon emerging from the merger of Genband and Sonus the topics of much debate. This included insights from their platform competitors and how to differentiate yourself from the rest of the market following this market consolidation.
Additionally, the discussion ‘The Changing Platform Vendor Landscape’ featured a range of panellists, representing global companies to local European vendors, who discussed their role in the Cloud Communications market place and how their products will change in the future. Another session focussed on the emergence of SD-Wan, introducing attendees to why it is important to Cloud Communications, what selection criteria the panellists relied on for choosing a solution and what segments they targeted with it.
The afternoon looked at other services that are being enabled by moving to the Cloud, such as CPaaS and Contact Centre, as well as a session on telephony fraud and cybercrime. Case studies were used show attendees the importance of strong fraud protection, and what still needs to be done by the industry to reduce the number of incidents. For the first time we also ran an innovation forum, where Service Providers shared what they were building, the challenges they faced and how to over-come them.
Our Senior Analyst Dominic Black hosted a lively debate on CPaaS which highlighted how Service Providers can use a CPaaS layer to develop services and applications, and bring them to market a lot quicker than traditional Telcos. A quick poll conducted with the audience showed that the average time to launch a new feature or service is usually around 5-6 months; CPaaS providers can enable the speed to market to drop dramatically and keep up to date with customer demands through agile APIs and rapid feature development.
Throughout the day a certain theme emerged; a number of experts that spoke on our panels highlighted the need to really understand ones customers business in order to stay competitive in the future, where selling on features alone will not be enough to differentiate from competitors. Whether this is through targeting verticals and really trying to understand how that specific industry works to build a relevant proposition, integrating into a key business process or simplifying the online sales process for SMEs, we are starting to see a real focus on this in the wider market. As more Service Providers revisit their sales approach, we will see a growing focus on go-to-market across the board as Service Providers look to further differentiate and offer a higher level of service to their customers.
We would like to thank our sponsors for their contributions to making the Cloud Communications Summit London 2018 a success.
Many thanks to our Gold sponsors: Cisco/Broadsoft, Edgewater Networks and Ribbon Communications.
Also to our Silver sponsors: Netaxis Solutions, Equinox, Panasonic, Nuvias, Polycom, QAdvisors, mondaGo, Centile, Blueface, Metaswitch, Dubber and CallCabinet.
The evening drinks were kindly sponsored by Nuvias, the coffee break and lunch by Polycom and the lanyards by Tollring.
We’re really excited to bring the largest vendor agnostic telecoms event to the USA on the 27th June – tickets and more information available here!