Customer Surveys
Every business needs to build a real understanding of how its customers see its products and services to drive innovation and deliver outstanding customer service. However, carrying out customer surveys can be time consuming and expensive. Cavell offers an independent, cost effective way of providing regular customer input to on-going business and new product introduction.
"A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large." Henry Ford
Option 1 – full customer survey
Survey of all your customers, either by phone or online, using your name or anonymous. This can also include a webinar type environment with a group of customers.
Benefit to you: broad information from your customer base. Good for market sizing and identifying potential early customers.
Survey of all your customers, either by phone or online, using your name or anonymous. This can also include a webinar type environment with a group of customers.
Benefit to you: broad information from your customer base. Good for market sizing and identifying potential early customers.
Option 2 - driving customer understanding
Option 1 but with follow up phone surveys of specific customers for a more in-depth view of your customers' opinions.
Benefit to you: broad information from your customers base but with in depth knowledge from specific customers. Good for market sizing and identifying potential early customers. Offers best level of information for new service development and business justification. Improve customer satisfaction.
Option 3 – elitist in depth survey
Choose 4-6 specific customers, some who are happy customers and some who are not. In depth phone interviews (or face to face) with cross section of the customer from Executive downwards.
Benefit to you: In depth knowledge from specific key customers in your customer base. Can be combined with option 1.
Option 4 - innovation - the next big thing
Alongside customer opinion it is also important to acknowledge that there are things you cannot learn from your customers. Big leaps in innovation and technology are rarely driven by customer input. Cavell can work with you through a series of workshops to clarify what your "Next big thing" will be and how you can create the market.
Benefit to you: Allowing you to focus on innovation, exceeding your customers expectations
For more information please contact marketing@cavellgroup.com
