Product strategy

Cavell has helped Service Providers & Technology Companies in over 24 countries create improved business results, by providing actionable insight and strategies. Whether it be for a specific product area, sales channel or broader business strategy project, Cavell’s unique experience has made the difference

When Cavell examines companies that have driven the most success in the market, it is clear that strong product strategy and management capabilities underpin this success.

Cavell helps companies in different ways with their product strategies, from reviewing existing strategies all the way through to launching a service from scratch.

How do I enter this market quickly and successfully?

What is the best pricing approach for my services?

What product or technology should I enter the market with?

How will I drive differentiation when everybody has similar technology?

What are the key propositions & messaging that I should take to the market?

Cavell can help you with

Product audit of existing services And strategy
Market assessment for new product launch
Service creation
Technical & sales training development
Pricing & market benchmarking

Interim product management capabilities

The Cavell difference

Unique expertise


Cavell’s management & consulting team have held senior positions in Service Provider and Vendor product management areas. This enables them to bring both a practical and theoretical approach to the development of product strategy.



Market insight

Since Cavell undertakes its own detailed research into the market, we have at our disposal extensive market insight into international best practice and local market dynamics, which ensures any product strategy will be relevant and successful.

Cavell Group NL

C-F11 B.V.

Amsteldijk Zuid 181, 1188 VN, Amstelveen



Tel: +31 20 7716644

Cavell Group UK


illume Consulting Ltd.

37 Colchester Rd ,West Mersea, CO5 8RP

United Kingdom


Tel: +44 1206 911389

Cavell Group BE

Rue Edith Cavell, 69 Brussels, BE-1180



Cavell Group PT

Rua de Olivença 11 - Sala 504 

3000-306 Coimbra


Tel: +351 239154109

Company registration number

NL: 32096658

UK: 05478014

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