In Cavell’s experience the difference between success and failure in selling new Cloud Services, is often dependent on how Service Providers and Vendors implement effective go-to-market programs.
Taking cloud voice offerings to market requires specialised skills.
Is your sales team struggling to sell Cloud Services?
Are you looking to develop new channel strategies and programs?
Are your propositions compelling?
Have you got the resources and experience to create a compelling digital marketing program?
Cavell works with a wide range of Cloud voice providers across Europe and the US, and whilst many Vendors support their channel with strong technical support, the success of new services is not a technical challenge, but a go-to-market and sales transformation issue.
However, we find that go-to-market programmes are often unfocused. Many Providers often lack skills and collateral to take the cloud voice solution to market, causing price erosion and lost opportunities.
Cavell has therefore created go-to-market support offerings to assist Vendors and their Provider channel.
Cavell can help you with
Value proposition development
Marketing collateral development
Specific sales & pricing tools
Channel strategy support & development
The Cavell difference
We have walked in the shoes of our customers
Cavell’s team includes consultants who have held senior sales roles and undertaken such transformations themselves, enabling us to offer a unique set of services that can bring measurable results.
Cavell has executed projects both for Vendors and Service Providers in multiple countries; service providers have seen results grow by over 30% following implementation of these programs.