Sales transformation

Cavell has helped Service Providers & Technology Companies in over 24 countries create improved business results, by providing actionable insight and strategies. Whether it be for a specific product area, sales channel or broader business strategy project, Cavell’s unique experience has made the difference

In Cavell’s experience the difference between success and failure in selling new Cloud Services, is often dependent on how Service Providers and Vendors implement effective go-to-market programs.

Taking cloud voice offerings to market requires specialised skills.

Is your sales team struggling to sell Cloud Services?

Are you looking to develop new channel strategies and programs?

Are your propositions compelling?

Have you got the resources and experience to create a compelling digital marketing program?

Cavell works with a wide range of Cloud voice providers across Europe and the US, and whilst many Vendors support their channel with strong technical support, the success of new services is not a technical challenge, but a go-to-market and sales transformation issue.


However, we find that go-to-market programmes are often unfocused. Many Providers often lack skills and collateral to take the cloud voice solution to market, causing price erosion and lost opportunities.


Cavell has therefore created go-to-market support offerings to assist Vendors and their Provider channel.

Cavell can help you with

Value proposition development
Messaging guides
Marketing collateral development
Sales strategy
Specific sales & pricing tools
Sales training
Channel profiling
Partner acquisition
Channel strategy support & development

The Cavell difference

We have walked in the shoes of our customers

Cavell’s team includes consultants who have held senior sales roles and undertaken such transformations themselves, enabling us to offer a unique set of services that can bring measurable results.

Proven expertise

Cavell has executed projects both for Vendors and Service Providers in multiple countries; service providers have seen results grow by over 30% following implementation of these programs.

Cavell Group NL

C-F11 B.V.

Amsteldijk Zuid 181, 1188 VN, Amstelveen



Tel: +31 20 7716644

Cavell Group UK


illume Consulting Ltd.

37 Colchester Rd ,West Mersea, CO5 8RP

United Kingdom


Tel: +44 1206 911389

Cavell Group BE

Rue Edith Cavell, 69 Brussels, BE-1180



Cavell Group PT

Rua de Olivença 11 - Sala 504 

3000-306 Coimbra


Tel: +351 239154109

Company registration number

NL: 32096658

UK: 05478014

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