Channel Insights by Cavell
See the IT and telecoms channel like never before
The IT and telecoms channel is a constantly evolving ecosystem, with new players and technologies emerging all the time. Providers need up-to-date information on this landscape in order to make informed decisions about what their channel is doing, but also what their competition is doing.
Traditional methods of obtaining information on the channel, such as buying static lists of partners or reviewing competitors’ partner portals, are often outdated and incomplete. This can lead to missed opportunities and an incomplete understanding of the market and typically is a manual process
Insightful data for smarter decisions
How it works
We utilize cutting-edge technology to gather and analyze data from a variety of sources. One of our primary methods is by harvesting data from partner’s websites to create a comprehensive database of information. To make sense of this data, we use advanced algorithms that utilize keyword searching and image recognition to extract meaningful insights around what services and vendors these resellers offer. These insights are then presented through a user-friendly interface using PowerBI, allowing our clients to easily compare and analyze the data.
​We have also developed data pipelines that extract key information from public data sources such as vendor websites and social media platforms. By leveraging this data, we are able to obtain critical information about employee size, location-based data, and specialties. This information is then integrated into our database to provide a complete and up-to-date picture of the IT and telecoms channel ecosystem.
Why use Channel Insights?
73% of providers in our latest industry survey expect to sell more through resellers in the next 12 months
